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Strategy

Marketing Strategy

UGC

+3

Bigger Budgets Won’t Save Your Marketing in 2026

Feb 4, 2026

•

3 min read

Bigger Budgets Won’t Save Your Marketing in 2026

The real advantage is creative leverage — not ad spend

Melanie Amini
Stefanie Amini
Melanie Amini, +1

Growth Marketing

+1

The 5 Marketing Resources I Keep Coming Back To

Feb 2, 2026

•

3 min read

The 5 Marketing Resources I Keep Coming Back To

A January recap on what’s actually working (not just trending)

Melanie Amini
Stefanie Amini
Melanie Amini, +1

Strategy

What’s Next for Future-Proof Marketing

Jan 28, 2026

•

3 min read

What’s Next for Future-Proof Marketing

The trends I’m watching, the lessons that matter, and where this newsletter is going next

Melanie Amini
Stefanie Amini
Melanie Amini, +1

Growth Marketing

+2

Here’s What I Learned From 100+ Campaigns

Jan 26, 2026

•

3 min read

Here’s What I Learned From 100+ Campaigns

The patterns that repeat, the mistakes that always hurt, and the truths no one puts in pitch decks

Melanie Amini
Stefanie Amini
Melanie Amini, +1

Growth Marketing

+1

The Only Metric That Matters for Long-Term Growth

Jan 21, 2026

•

3 min read

The Only Metric That Matters for Long-Term Growth

Why short-term wins are killing brands—and what to measure instead

Melanie Amini
Stefanie Amini
Melanie Amini, +1

Growth Marketing

+1

3 Marketing Trends I’m Willing to Bet My Reputation On

Jan 19, 2026

•

3 min read

3 Marketing Trends I’m Willing to Bet My Reputation On

These aren’t “hot takes.” These are the shifts that will decide who wins and who disappears

Melanie Amini
Stefanie Amini
Melanie Amini, +1

Growth Marketing

+1

Inside: The Marketing Tech Stack I’ll Use in 2026

Jan 7, 2026

•

3 min read

Inside: The Marketing Tech Stack I’ll Use in 2026

Less tools. More leverage. This is the stack I’m actually betting on

Melanie Amini
Stefanie Amini
Melanie Amini, +1

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