What Iād post this weekend if I ran your brand
Weekends are when most brands go silent.
Which is exactly why you shouldnāt.
While others are āout of office,ā you can capture attention from people scrolling more freely ā less work talk, more curiosity and connection.
If I ran your brand this weekend, hereās what Iād post š
š§ 1. āBehind the scenesā with a real human face
Example:
āHereās what it actually looks like running [Brand Name] on a Saturday morning.ā
(Show the chaos, the coffee, the small wins ā people love real moments.)
Why it works:
Authenticity outperforms polish. Youāre not selling ā youāre sharing the vibe behind your brand.
š 2. āWeekend wisdomā carousel
Example:
ā3 Marketing habits that made our conversions go up this monthā
Frame each slide as: habit ā what changed ā takeaway.
Why it works:
People want bite-sized insights while they scroll between errands. Educational but snackable.
š 3. A āRelatable painā meme or short Reel
Example:
āWhen your ad finally starts converting after 47 versions.ā
(Insert a meme template everyone knows.)
Why it works:
Weekend = entertainment time. Humor lowers resistance and builds emotional memory around your brand.
ā¤ļø 4. āCommunity spotlightā post
Example:
āMeet [Customer Name], whoās been using our [product] every day since Jan. Hereās what changed for them.ā
Why it works:
Humanizes your audience. Turns your customers into your content engine.
š¬ 5. āThis or Thatā story poll
Example:
āWhatās your weekend vibe?ā
ā Coffee + laptop
šæ Offline + recharge
(Then link your product to the winning vibe in a follow-up story.)
Why it works:
Micro-engagements like polls keep your brand top of mind and boost algorithmic reach.
Bonus idea: The āfounder voiceā weekend note
If youāre a founder-led brand, post something personal:
āHereās one thing I learned this week running [brand].ā
Itās simple, human, and scroll-stopping.
TL;DR
Weekend content should feel:
More personal (less salesy)
More conversational (less corporate)
More consistent (while others are quiet)
And if youāre stuck on what your weekend strategy should look like ā thatās exactly what I help brands build.
We are here to help brands grow smarter, not louder.