Beauty. DTC. SaaS. Here’s your content calendar for the week

Stuck on what to post this week?

Let’s not waste time overthinking it. If I were running your brand, here’s what I’d post—this week, on repeat, with purpose. These ideas aren’t just for likes. They’re designed to grow your audience, prime them for conversion, and build long-term brand trust.

Let’s break it down by vertical:

🧴 If I ran a beauty brand, I’d post:

Monday – Before/After Reels
Show off real results. Bonus points for UGC with raw, unfiltered lighting.

Tuesday – “This or That” stories with trending products
Get followers engaging with product pairings (e.g., dewy vs. matte). Drives saves and sales.

Wednesday – Skincare Routine Breakdown (with expert hook)
Feature a derm, esthetician, or just a clear, benefit-first caption. Educational > promotional.

Thursday – Makeup “Mistakes to Avoid” carousel
Controversial + helpful = high shares.

Friday – Creator Get-Ready-With-Me (GRWM)
UGC that blends product placement with personality-driven storytelling.

📦 If I ran a DTC brand, I’d post:

Monday – “How it’s made” factory or founder clip
People buy stories, not stuff. Let them see the process.

Tuesday – Customer review quote + product shot
Keep it clean, visual, and easy to screenshot.

Wednesday – FAQ Myth-busting post
Tackle objections and educate. (“Is it really sustainable?”)

Thursday – 30-sec demo or how-to Reel
No fluff. Just the product solving a real problem, fast.

Friday – Founder POV: why we launched this
Remind people you’re more than a store—you’re a movement.

🧠 If I ran a SaaS brand, I’d post:

Monday – Relatable meme about the problem your tool solves
If they laugh, they’ll remember you.

Tuesday – Quick tip carousel
Turn a small feature into a big “aha.” Short, tactical, swipeable.

Wednesday – Customer success snippet or video testimonial
Results over features. Always.

Thursday – Behind-the-scenes of your product roadmap or update
Let users feel part of the journey.

Friday – Mini case study or “how X brand grew with our tool” post
Keep it visual, stat-rich, and no longer than a LinkedIn caption.

This week, let your content do the heavy lifting.