What CMOs Need to STOP Doing This Quarter

Let’s be blunt.

Most CMOs are stuck in a loop of busywork disguised as strategy.

They're “testing creatives” that were never made to convert.
They’re refreshing decks while their competitors are refreshing data.
They’re talking about “brand storytelling” like it’s 2018.

If you’re still doing any of the below — it’s time for a strategic reset.

🚫 1. Chasing trends instead of building systems
You don’t need to jump on 7 new platforms. You need one killer acquisition loop that compounds.

🚫 2. Measuring what looks good, not what works
Nobody cares about your CTR if CAC is through the roof. Stop celebrating surface metrics.

🚫 3. Treating “organic” like a side hustle
Organic is not free. It’s earned. Invest in content and distribution like it’s paid media — or don’t bother.

🚫 4. Getting stuck in brand jail
You’re not Nike. You don’t need six months of market research to try something bold. Be faster. Be louder. Ship messy.

🚫 5. Outsourcing thinking to agencies
Agencies can execute. But strategy starts with you. If you’re just waiting on a deck to decide your next move, you’ve already lost the quarter.

The most future-proof CMOs aren’t trying to “look smart.”
They’re trying to move fast, test real, and grow loud.

Start there. Strip the rest.