Imagine this: it’s January 2026, your feed is flooded with AI-generated posts, short-form videos that feel identical, and yet… nobody’s paying attention.
That’s where we’re headed.
And it’s why my top prediction for 2026 might surprise you.
In 2026, the winning marketing strategy won’t be about creating more content—it will be about creating trust compounds.
What do I mean by that?
In 2023–2025, brands raced to publish endless AI-generated content, short-form videos, and newsletters. Quantity spiked.
By 2026, audiences will be exhausted. Their attention will shift toward signal over noise. They’ll reward brands that consistently build credibility, not just visibility.
This means:
Creators who double down on depth will outlast those who rely only on virality.
Brands that build smaller, tighter communities will outperform those chasing massive reach with weak engagement.
Trust will become the real algorithm—platforms will prioritize authentic engagement signals over sheer volume.
If you’re thinking ahead, the question to ask yourself is: What am I doing today that compounds trust over the next 12 months?
That could be:
Turning every client win into a repeatable case study.
Creating a community space where your audience actually talks to each other.
Showing your work-in-progress, not just polished launches.
The marketers who treat 2025 as a trust-building runway will be the ones dominating 2026.
Your turn → I’d love to hear your prediction. What’s your forecast for marketing in 2026?
Hit reply and share it with me—I’ll feature the best ones in a future edition.
