🚨The Marketing Funnel Is Broken. Here's What's Replacing It

Marketers are still clinging to a model from 1898.

AIDA (Attention, Interest, Desire, Action) was built for door-to-door sales, not decentralized attention spans, 3-second videos, or algorithm-fed buyers who convert before you even know they exist.

The funnel isn’t just outdated. It’s leaking.

You don’t control the journey anymore. The customer does.
You’re not guiding them — you’re meeting them where they already are.

So what’s replacing the funnel?

The BOLD Framework

A modern, non-linear growth model that mirrors how people actually buy in 2025:

🔍 Behavior Triggers

Don’t chase cold clicks. Focus on intent signals — searches, saves, replies, lurks. Learn what buyers do before they act.

🌍 Omnipresence

One ad won’t cut it. You need layered touchpoints — UGC, paid, organic, earned — across their favorite channels. Not more, but smart repetition.

💬 Loyalty Before Lead

Prioritize trust over lead gen. People buy from creators and companies they feel close to. Build parasocial relationships. Create resonance before conversion.

🔁 Distribution Loops

Great content without distribution is invisible. Build systems that get your content shared — DMs, newsletters, affiliates, influencers. Distribution is strategy.

The old funnel tells you to move people downward.

But the BOLD model helps you build something upward: momentum, affinity, and advocacy.

Because attention today is earned, not captured.

Want to stay ahead while everyone else runs outdated playbooks?
Reply and tell me how your funnel is (or isn’t) working — or share this with a marketer who needs to hear it.

You’ll thank yourself later.