The creative ad toolkit I actually use (steal this 👇)

Let’s be real:
Most ad “toolkits” you see online are bloated.
20+ tools you’ll never use. No process. Just noise.

But when you’re moving fast and need conversions now, you don’t need more tools.
You need the right ones — and a system that lets you move from idea → asset → launch fast.

Today, I’m sharing my actual creative stack — the one I use to build scroll-stopping, revenue-generating ads that work across Meta, TikTok, YouTube, and more.

🧰 My Curated Ad Creative Stack

🔸 Inspo & Swipe Files:

• Foreplay.co – UGC + ad libraries that actually inspire, not overwhelm
  

• SwipeWell – Chrome extension to save great ads in 1 click
  

• Meta Ad Library – Obvious, but essential. Especially when researching competitors
  

🔸 Copywriting & Messaging:

• Claude, Gemini or ChatGPT – For 80/20 script writing and hooks
  

• Sticky Messages – A swipe file of high-performing hooks, headlines, and CTA formulas I’ve collected over the years
  

• Customer Reviews/Reddit/YouTube Comments – For real customer language (pure gold)
  

🔸 Video & Asset Creation:

• CapCut Desktop + Templates – Fast edits that feel native
  

• Canva Pro – For static + motion graphic ads (easy team collab too)
  

• Descript – For quick script polishing and AI voiceovers
  

• Fathom or tl;dv – To turn customer calls into clips and quote-based creatives
  

🔸 Testing & Iteration:

• Motion or Triple Whale – For creative analytics (hook drop-off, scroll depth, ROAS by asset)
  

• Google Sheets – Our actual creative tracker with test hypotheses + notes
  

• Slack channel or Notion database – One place to drop raw ideas, swipe, performance learnings

🌀 My Process (Ad Creative That Converts)

1. Start with strategy
   → What are we selling? Who’s buying? What objections stop them?
   

2. Find the gold
   → Go deep into customer reviews, Reddit threads, and testimonials. Highlight emotional triggers, problems, and desires.
   

3. Script like a human, not a brand
   → Write as if you’re texting a friend. Use “You” more than “We.” Test 3 angles: emotional, rational, and contrarian.
   

4. Design for the scroll
   → First 3 seconds are everything. Big text. Unexpected visuals. Pattern breaks. Native transitions. (This is where CapCut shines.)
   

5. Test fast. Kill faster. Scale what works.
   → Launch 5–7 creatives per angle. Optimize based on retention + CTR, not just CPA.
   

📬 Forward-worthy?

If this looks like it could help you tighten your ad process or discover a new tool, send it to someone who’s tired of bloated “creative toolkits” that go nowhere.

You never know who needs a better stack.