Let’s be real:
Most ad “toolkits” you see online are bloated.
20+ tools you’ll never use. No process. Just noise.
But when you’re moving fast and need conversions now, you don’t need more tools.
You need the right ones — and a system that lets you move from idea → asset → launch fast.
Today, I’m sharing my actual creative stack — the one I use to build scroll-stopping, revenue-generating ads that work across Meta, TikTok, YouTube, and more.
🧰 My Curated Ad Creative Stack
🔸 Inspo & Swipe Files:
Foreplay.co – UGC + ad libraries that actually inspire, not overwhelm
SwipeWell – Chrome extension to save great ads in 1 click
Meta Ad Library – Obvious, but essential. Especially when researching competitors
🔸 Copywriting & Messaging:
Claude, Gemini or ChatGPT – For 80/20 script writing and hooks
Sticky Messages – A swipe file of high-performing hooks, headlines, and CTA formulas I’ve collected over the years
Customer Reviews/Reddit/YouTube Comments – For real customer language (pure gold)
🔸 Video & Asset Creation:
CapCut Desktop + Templates – Fast edits that feel native
Canva Pro – For static + motion graphic ads (easy team collab too)
Descript – For quick script polishing and AI voiceovers
Fathom or tl;dv – To turn customer calls into clips and quote-based creatives
🔸 Testing & Iteration:
Motion or Triple Whale – For creative analytics (hook drop-off, scroll depth, ROAS by asset)
Google Sheets – Our actual creative tracker with test hypotheses + notes
Slack channel or Notion database – One place to drop raw ideas, swipe, performance learnings
🌀 My Process (Ad Creative That Converts)
Start with strategy
→ What are we selling? Who’s buying? What objections stop them?Find the gold
→ Go deep into customer reviews, Reddit threads, and testimonials. Highlight emotional triggers, problems, and desires.Script like a human, not a brand
→ Write as if you’re texting a friend. Use “You” more than “We.” Test 3 angles: emotional, rational, and contrarian.Design for the scroll
→ First 3 seconds are everything. Big text. Unexpected visuals. Pattern breaks. Native transitions. (This is where CapCut shines.)Test fast. Kill faster. Scale what works.
→ Launch 5–7 creatives per angle. Optimize based on retention + CTR, not just CPA.
📬 Forward-worthy?
If this looks like it could help you tighten your ad process or discover a new tool, send it to someone who’s tired of bloated “creative toolkits” that go nowhere.
You never know who needs a better stack.
