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The 5 newsletters every marketer should be reading
These are shaping how I think about marketing in 2025 (and beyond)

🧠 My 5 Favorite Newsletters Right Now
Welcome back to Future Proof Marketing — where we decode what’s working now and what’s next.
This week, I’m letting you peek into my inbox.
These are the 5 newsletters I never skip. They’re smart. Sharp. Zero fluff. And they consistently help me become a better marketer, strategist, and creator.
Some break trends down. Some zoom out with perspective. All of them are future proof.
Let’s get into it:
By Sammi Cohen
→ Why it’s cool: Sammi takes big-brand social moments and breaks them down with sharp insights and no BS. It’s like a group chat with the smartest strategist you know.
→ You’ll love it if: You’re in social, brand, or content — and want to be first to know what’s working and why.
By Jack Appleby
→ Why it’s cool: Jack has deep experience running social for massive brands — and he brings that perspective to every edition. Think strategy, platform breakdowns, and emerging trends (minus the hype).
→ You’ll love it if: You want an edge on what’s changing across LinkedIn, TikTok, IG, and more.
3. The Publish Press
By Colin & Samir’s team
→ Why it’s cool: A fast, curated look at the creator economy. Clear headlines, crisp summaries, and cultural relevance packed into a 5-minute read.
→ You’ll love it if: You work with creators, are one, or want to understand how attention is monetized.
4. Marketing Examined
By Alex Garcia
→ Why it’s cool: Alex reverse-engineers high-performing campaigns and brand plays — with breakdowns so useful they could double as playbooks.
→ You’ll love it if: You’re into growth, DTC, or just want to steal strategies from the best in the game.
5. Future Proof Marketing
By yours truly.
→ Why it’s cool (according to readers): Fresh ideas, not recycled tweets. I cover creative angles, growth insights, and the systems behind standout marketing — all from the trenches.
→ You’ll love it if: You like smart marketing, with a point of view and a pulse on what’s next.
📬 Know someone who needs this list?
Forward this email to a marketer, brand builder, or creator who’d love smarter content in their inbox.
The best people share the best ideas.
(And yes, that’s you.)