Steal This Copy Framework Before It Blows Up

Let’s skip the fluff—this is a plug-and-play copywriting formula we’ve been testing across Meta and TikTok for direct-response campaigns.

It’s working. Hard.
(Especially with UGC, influencer clips, or lo-fi content.)

📉 Lower CAC
📈 Higher click-through + conversion rates
📦 Works across industries—ecomm, SaaS, info products, health, finance, and more.

Let’s get into it.

🧠 The H.O.P.E. Copy Formula

Hook → Objection → Proof → Easy Action

This framework is rooted in marketing psychology, and works because it mirrors the decision-making flow of skeptical, scroll-happy users.

🔹 1. Hook (Stop the scroll)

Use pattern interrupts, emotional tension, or shocking relatability.

“This $17 product saved me from spending $700 on a specialist.”

OR

“You’re not tired. You’re under-eating protein.”

🔹 2. Objection (Address the disbelief)

Acknowledge the doubt your ideal customer is having—before they say it.

“I didn’t think a powder would fix my digestion. I was wrong.”

OR

“I thought influencers just wanted free stuff. But this brand paid me $1,200 to post.”

🔹 3. Proof (Show what works)

This is where you make your case—through testimonials, transformation stories, stats, or results.

“It worked in 3 days. No bloat. I actually feel human again.”

OR

“They gave me a script and I made the video in 10 minutes. Then it blew up.”

🔹 4. Easy Action (Make it frictionless)

Use simple CTAs that feel low-pressure, high-reward.

“Take the quiz. Find your fix.”
“Brands: Want a done-for-you script? Click here.”
“Start your 5-day free trial. Cancel anytime.”

🎬 Ad Script Breakdown (for TikTok/Meta/IG)

Length: 20–30 seconds
Style: Lo-fi / UGC / Talking head
Performer: Creator, influencer, or customer

[0:00–0:03]
 💥 Hook: Bold claim, question, or hot take

“This replaced every supplement in my cabinet.”

[0:04–0:08]
 🤨 Objection: Call out what people are thinking

“I didn’t trust supplement brands. They all say the same thing.”

[0:09–0:17]
 📊 Proof: Short story or benefit in action

“But I tracked it. My sleep, digestion, and mood were all better within a week.”

[0:18–0:25]
 ✅ Easy Action CTA:

“Use the link and try the sample pack. $17. Free shipping.”

[0:26–0:30] (Optional)
 💡 Credibility tag

“Over 20,000 5-star reviews. And counting.”

Why It Works

✅ It mirrors natural decision-making.
People don’t convert because you’re clever. They convert when you feel trustworthy and relevant.

✅ It’s plug-and-play.
You can repurpose this structure across ads, landing pages, emails, and even influencer scripts.

✅ It creates short-form content that sells.
Algorithms love UGC. This makes it convert.

Swipe This. Use It. Scale It.

Run 3–5 variations of this formula per product. Test different angles. Swap the Hook. Stack multiple Proofs. Turn Objections into carousel copy. Add a sense of urgency.

And when you scale, this framework won’t break under pressure.

📌 Steal it now before your competitor does.

📄 H.O.P.E. Ad Script Template – Google Docs

Access the template here:
👉 H.O.P.E. Ad Script Template

🧠 How to Use the Template:

• Hook: Craft a compelling opening line to grab attention.

• Objection: Address a common skepticism or concern your audience might have.

• Proof: Provide evidence or testimonials to build credibility.

• Easy Action: Include a clear and straightforward call-to-action.

Each section includes prompts and examples to guide you through the process. You can duplicate the document by going to File > Make a copy and then tailor it to fit your specific needs.

If you need assistance customizing the template for a particular product or audience, feel free to ask!