Is your brand stuck in 2020?

Let’s be honest:

Most brands are still posting like it’s 2020.

✅ Same copy-paste captions.
✅ Same overproduced content.
✅ Same “Look at us!” energy.

But here’s the truth:
The game has changed.
And if your brand didn’t evolve with it—you’re invisible.

What worked in 2020 now gets ignored.
Today’s audience scrolls faster, trusts less, and expects way more.

Here’s how to unstick your brand:

1. Stop selling—start showing.
Your customers don’t want ads. They want outcomes.
👉 Show how your product fits into real life. Use UGC. Share results, not slogans.

2. Talk like a human.
Forget brand-speak.
Write like you talk. People buy from people, not "brands with a mission statement."

3. Go short. Go visual. Go now.
Reels, Shorts, Carousels.
If your content needs explaining—you already lost them.

4. Be polarizing.
Brands that try to please everyone blend into the noise.
Have a point of view. Draw a line. Speak directly to your people.

2020 marketing was about reach.
2025 marketing is about resonance.

➡️ Follow for weekly playbooks to upgrade your marketing for 2025. Share this newsletter if it helped you.