Here’s the truth:
Your ads don’t need a bigger budget.
They need better behavior.
Because most brands aren’t losing because of CPMs, competition, or platform changes…
They’re losing because their ads look exactly like last week’s ads.
But not you.
Not after this email.
Below are 7 quick, punchy, high-leverage tactics you can deploy this weekend to sharpen your funnel and give yourself an unfair edge — even if you’re running on a scrappy budget.
Let’s get into it 👇
1. Turn your best-performing post into an ad
Your audience already validated it.
Don’t reinvent — amplify.
Export the post, run it as an ad, and watch CPMs drop because it “feels native.”
2. Add a 3-second pattern interrupt to ALL new creatives
A zoom. A color flash. A camera switch.
Break the scroll, win the attention.
No interrupt = no chance.
3. Rewrite your hook to focus on the problem, not the product
Your customer doesn’t wake up thinking about your brand.
They wake up thinking about their pain.
Lead with that.
4. Add a proof moment in the first 5–7 seconds
Show results. Show transformation. Show the “after.”
Nothing beats proof in 2025.
5. Test a “founder POV” creative
One lo-fi clip of you talking directly to the audience >
10 polished brand videos that feel like ads.
6. Build a 24-hour retargeting loop
Hot viewers, warm clickers, and recent engagers.
Small spend, huge impact.
This is where most conversions are hiding.
7. Launch a micro UGC batch test (5 creators, 1 script)
Give them a template.
Let them execute in their own tone.
Run all 5 creatives for $20/day and crown a winner by Tuesday.
If you want your ads to work next month, you need to test this weekend.
Small, fast experiments beat big, slow revamps every single time.
Reply “TACTICS” if you want the breakdown of the top-performing scripts and ad angles I’ve been using with early-stage startups.
