3 Ways Marketers Are Wasting $5K Every Month

Your ads aren't broken. Your strategy is.

Every month, marketers waste thousands of dollars on things they think are working—but aren’t.

From lazy UGC spend to campaigns that convert no one, the same 3 mistakes come up again and again.

Here’s how to spot them—and start turning waste into wins.

1. Boosting Posts Instead of Building Campaigns

Yes, hitting the “boost” button feels quick and painless. But it’s one of the least efficient ways to spend ad dollars.

You're sacrificing:

• Audience targeting precision
  

• Creative testing capability
  

• Conversion optimization options
  

👉 Instead, build structured campaigns inside Ads Manager, even for small spends. That’s where the real ROI lives.

2. Paying for UGC Without a Repurposing Plan

Influencer or UGC content is powerful—but if it’s just sitting on your feed, you’re leaving money on the table.

Too many brands:

• Don’t cut up content for ads, landing pages, or email
  

• Miss the chance to turn social proof into performance assets

UGC should be a performance flywheel, not a vanity metric.

3. Running Ads Without First-Party Creative Data

You wouldn’t drive blindfolded. So why spend ad dollars without knowing:

• Which hooks are working?
  

• Which CTAs drive clicks?
  

• Which videos are stalling at 3 seconds?

If you’re not testing 3–5 ad creatives per week and analyzing performance, you’re not really optimizing.

The truth is, most marketing teams are losing $60,000+ a year in media inefficiencies they can fix within a week.

We put together a short, tactical guide:
“How to Turn UGC & Influencer Content into Ads That Actually Convert”
It shows how to:

• Build high-converting ads from what you already have
  

• Stop the $5K/month bleed
  

• Increase ROAS without raising your budget
  

👉 Get the $17 guide here

PS: If you manage a $10K+/mo ad budget and want us to audit your spend for free, reply with “Audit Me” and we’ll send next steps.

Let’s stop wasting and start scaling.