3 creative formats I’d test this week

Most marketers get stuck running the same playbook over and over again.
But attention shifts fast — and the fastest way to stand out is to test new creative formats, not just new messaging.

This week, here are three I’d put into the rotation:

1. The Carousel That Teaches in 3 Slides

Carousels are often overdone. 10 slides. 15 slides. Endless swiping.
But here’s the trick: brevity converts.

Try a 3-slide carousel:

• Slide 1: Big bold hook (“The #1 mistake in [your niche]”)
  

• Slide 2: Explanation / example
  

• Slide 3: Actionable takeaway
  

It’s snackable, saves your audience’s time, and forces you to be sharp.

2. The DM Funnel Post

Social platforms hate when you push traffic away.
So play into it: instead of linking out, use the comments + DMs.

Here’s how:

• Post a teaser of value (framework, template, swipe, checklist)
  

• Add: “Comment [keyword] and I’ll DM you the resource”
  

• Use automation (or manual hustle) to deliver it
  

You’ll spark comments, feed the algorithm, and open a warm 1:1 channel.

3. The Looping Video

Instead of a standard video, make one that seamlessly loops.
Example: A tip that starts with “Don’t do this” → flips → “Do this instead” → cuts back to the first frame.

The viewer can’t tell where it ends. Which means they’ll watch it twice. Which means higher watch time → better reach.

It’s subtle psychology baked into your editing.

Wrap up:
The fastest way to refresh your marketing isn’t a new campaign.
It’s experimenting with how you package the message.