3 Content Ideas From Billion-Dollar Brands (You Can Use Today)

Sometimes the best marketing isn’t hidden in a playbook — it’s right in front of us. Billion-dollar brands are running proven content strategies every day. You don’t need their budget to use their ideas. You just need to know where to look.

Here are 3 content ideas you can swipe and use right now — curated straight from the best in the game:

1. Apple — Build Desire With “Silent” Product Demos

Where to see it: Apple’s iPhone feature videos and social posts
What they do: No voiceover. No hard sell. Just beautiful, visual storytelling — often under 30 seconds. They show the product in action, let the viewer imagine themselves using it, and highlight the benefit in one clean sentence at the end.

Why it works: It feels premium. It's native to TikTok and Instagram. And it bypasses ad fatigue — you’re not being “told,” you're being shown.

Use it today:
→ Film your product or service in use, clean and quiet. Add captions or a 1-liner benefit. Keep it under 20 seconds.
→ Works great for SaaS features, physical products, or even coaching services (just demo a workflow or transformation).

2. Duolingo — Entertain First, Sell Never

Where to see it: @duolingo on TikTok
What they do: Meme formats. Trend hijacking. Sassy owl energy. Duolingo doesn’t sell lessons — it sells vibes. And it works.

Why it works: It earns attention without trying to “convert.” People follow for entertainment, and the brand becomes part of culture.

Use it today:
→ Pick a trending sound or meme format this week. Apply it to your niche (e.g., “when your CRM ghosts you…”).
→ Post 1x per week with no CTA. Just build goodwill.
→ Bonus: Comment like a human from your brand account on trending posts. Duolingo’s social team is active in comments — not just posting.

3. Notion — User-Led Content = Infinite Social Proof

Where to see it: Notion’s YouTube + Instagram
What they do: They repurpose tutorials, walkthroughs, and productivity hacks from actual users. It’s UGC with strategy: clean, valuable, and evergreen.

Why it works: Instead of making content, they curate it. People trust other people more than brands.

Use it today:
→ Find a power user, customer, or influencer who uses your product well.
→ Ask them to record a 30–60 second “how I use [your product]” clip — or remix an existing one with your own brand voice and captions.
→ Post it as a series: “How [name] gets [X result] with [product].”

That’s it. 3 billion-dollar ideas you can apply with a hundred-dollar budget.

No CTA today — just bringing you the good stuff.
Use it, remix it, make it your own.

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